Practical Advice
Straightforward lessons you can use right away.
Practical lessons for the real world
The real world doesn’t come with a syllabus.
Discover hard-earned insights to help you build a successful career, understand how business really works, and make better decisions along the way.
Career Confidence
Move forward with clarity and sound judgment.
Real-World Leadership
Build trust and become someone others follow.
The Perfect Graduate Gift
A guide they will return to for years.
More than a book
What this book gives you
Navigate with Purpose
Understand what matters, make better decisions, and move through your career with intention.
Grow Your Influence
Earn trust, communicate clearly, and build relationships that create opportunities.
Thrive in Any Environment
Handle uncertainty, setbacks, personalities, and change with greater confidence.
“Practical wisdom that can turn uncertainty into confidence and potential into opportunity.”
A field guide for the real world
About the Book
School can teach you the fundamentals of a profession. It rarely teaches you how careers are built, how businesses really work, or how decisions made along the way can shape the rest of your life.
In They Can't Eat You!, Rod Keller draws on more than four decades of experience building and leading organizations—from startups to multibillion-dollar global companies.
This book is a field guide to earning trust, making better decisions, recognizing opportunity, recovering from mistakes, and becoming someone others want to work with and follow.
Two meaningful ways to give
Choose the Edition That’s Right For You
Premium Signed Edition
Signed by Author
$24.95
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Ongoing Email Access to the Author Ask Rod questions about the book or your career—for as long as he is able to respond.
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Hand-Signed Personally signed on the inside cover by author Rod Keller.
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Premium Soft-Touch Cover An upgraded, velvety laminate cover available exclusively through direct purchase.
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Fast, Personal Fulfillment Orders received by 3 p.m. Central Time generally ship the same business day.
Custom Personal Edition
Personalize for You or Someone Else.
$34.95
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Ongoing Email Access to the Author Ask Rod questions about the book or your career—for as long as he is able to respond.
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Personalized Inscription Rod will handwrite a custom inscription of up to 250 characters for you or your recipient.
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Premium Soft-Touch Cover An upgraded, velvety laminate cover available exclusively through direct purchase.
-
Fast, Personal Fulfillment Orders received by 3 p.m. Central Time generally ship the same business day.
Fast, Personal Fulfillment
Orders received by 3 p.m. Central Time generally ship the same business day. USPS Media Mail and FedEx 2-Day options are available at checkout.
Orders received by 3 p.m. Central Time generally ship the same business day. USPS Media Mail and FedEx 2-Day options are available at checkout.
Four decades of leadership
Meet Rod Keller
Rod Keller is a business executive, entrepreneur, and leadership mentor whose career has spanned more than four decades across many of the world's most recognized technology companies and emerging growth businesses.
He has served in senior leadership and chief executive roles with organizations including Epson, Dell, Toshiba, Linksys, Siemens, and Segway, leading businesses throughout North America, Europe, Asia, and Latin America.
A Distinguished Alumnus of Texas State University and a member of the McCoy College of Business Hall of Honor, Rod mentors, speaks, and writes to help prepare the next generation for successful careers.
Rod Keller
Endorsed by experienced executives
What Leaders Are Saying
Scott MaccabeGlobal President & Chief Executive Officer, Board Member (Ret.), Toshiba Global Commerce Solutions, Inc.The business world doesn’t hand out participation trophies. Results matter. Students who absorb these insights will be better prepared to succeed and advance in the workplace.
John LangFormer President & Chief Executive Officer, Epson America Inc.The transition from the classroom to the workplace is one of the most important periods in a young professional’s life. This book provides guidance to navigate careers with greater confidence.
Steve StringerFormer Global Chief Operating Officer, GE Information TechnologyA practical and engaging guide to the realities of business and leadership. Young professionals who absorb these lessons will enter the workforce with a significant advantage.
Give them the guide you wish you had
A meaningful gift for graduates, young professionals, and anyone ready to build a more successful career.